Our approach to transforming your organization

In tough times it is necessary to make hard cuts to downsize, while at the same time promoting new growth opportunities. The “Un:balanced Transformation” approach provides managers and consultants with essential models and instruments for:

  • effectively steering change projects with seemingly contradictory targets and dynamics
  • implementing cuts, while at the same time
  • encouraging new growth and innovation
  • utilizing the opportunities and navigating the challenges of different change phases
  • doing the power of figures and the logics of feelings justice.

Case studies illustrate the Un:balanced Transformation framework in action and give insight into change management practice. Specific designs and tested interventions on how to steer change projects effectively through different phases provide practical tools for managers.

Barbara Heitger and Alexander Doujak have integrated new concepts for changing the change, resilience and agility, change communication and innovation, for the development of new business models and virtual work and added new case studies and interventions.


“Managing Cuts and New Growth – an innovative approach to change management by Barbara Heitger and Alexander Doujak is a breathtaking contribution to the management literature by virtue of its scope, depth, practical wisdom, and originality. Here is a book of timely significance. Here is a book that addresses how organizations can truly move from the traps of contradictory objectives that limit growth, to restructuring the fundamental elements in which complexity and internal conflicts are able to be transformed and aligned. Barbara Heitger and Alexander Doujak are masters of change management, and Managing Cuts and New Growth is a must read for anyone who is involved in the field.”
Robert Fritz
Author of The Path of Least Resistance for Managers/co-author of The Managerial Moment of Truth